We prove outbound works for you.
Then we scale it.
We build your outbound machine, prove the message that pulls replies, then scale it to your whole market. You keep the market, the message, and the pipeline, even if you leave.
You know outbound can work. You just can’t get it to work.
Maybe you’ve tried it. Maybe you’re still weighing it up. Either way, the same two things decide it.
First, we find the message your market wants to hear.
We pull your market, segment it by the buying signals that matter, and test every angle on a real sample, until one message converts.
Four steps. Click through the engine.
We pull your CRM, your sales calls, and your closed-won deals into one research report. Code does the reading. We do the judging.
ClaudeAn agency, a hire, or a channel you own.
Three ways to make outbound work. Here's how they compare.
300GrowthYour outbound machine, engineered and installed.
Built inside your business, not bolted on. One signal, five stages, and a gate: nothing scales until the message is proven, and what clears it flows into Stage 2.
- 01
Map your market
We map your entire addressable market and score every company that fits your ICP, so we only ever reach the right accounts.
Entire TAMScored by ICP fit - 02
Find the signals
Scrapers and agents surface buying signals and new pools of high-fit prospects most outreach misses.
HiringFundingNew tech - 03
Install the infrastructure
Domains, inboxes, sequencer, CRM sync. Built inside your business and bundled into one number, no separate software bill.
DomainsInboxesSequencerCRM sync - 04
Test the messageStage 1 · MMFProven
We run message tests against real segments until the copy pulls replies. This is what gets proven before we scale.
A / B / C testsUntil replies pull - 05
Scale what worksStage 2 · Scale
Proof gates scale. Nothing moves to volume until the message pulls. The moment it does, it hands to Stage 2, the engine right below.
Only once provenStage 2 below
Then we scale the proven message across your whole market.
Once the message is proven, we scale it to your entire TAM, refining as we go.
One proven message in. Your entire market out. Here is how the channel scales.
No more testing. The proven winner runs at full volume.
Infrastructure and spend scale to your market, not a fixed cap.
Every fitting account, worked systematically, month by month.
Market, message, and TAM stay with you, even if you leave.
The replies do the talking.
We don't publish inflated numbers. We show you who replies, and let our clients speak for themselves.
“David is a true resource with all things cold/outbound email, from strategy to implementation. I enjoy our weekly strategy sessions, and I look forward to the sales that will be generated from the implementation of our outbound strategy.”
Owen McGab EnaohwoCEO & Co-Founder, SweetProcessSee results The honest answers.
Who is this for?+
We work with B2B SaaS, industrial and traditional manufacturing, and B2B service-based businesses, usually where a customer is worth about $5,000 or more over their lifetime. Whether it's a fit really comes down to your market size and the volume it takes to reach it, so we look at your specific numbers and walk you through them on the call.
What if outbound just doesn't work for us?+
That's the entire point of Stage 1. We prove the channel before you scale. If Message-Market Fit doesn't find a message that pulls, we re-run discovery or part ways. We never scale something unproven and bill you for it.
How long until we see something?+
Message-Market Fit runs about 4 months to find the segment and message that work. Scale then aims to reach your whole market, timed to your TAM, roughly 5 months for a typical one and longer for a very large market.
Do we keep anything if we leave?+
Yes. You keep a validated market map, a segmented ICP, a message proven to pull replies, and your TAM sized. Fire us in six months and it was still worth what you paid.
Do you guarantee meetings or closes?+
No. Anyone guaranteeing closes on cold-sourced leads is selling you a number that won't hold up. Our guarantee is different: you'll learn from the market whether and how it wants to be spoken to, and whether your offer is even a fit for outbound. Either way, you come out knowing, not guessing.
What does it cost?+
It depends on your market size and the volume it takes to reach it. We work on a monthly retainer, run in phases, and can structure some engagements project-based. We'll walk you through the numbers on the call, along with what your pipeline could look like at a conservative close rate.
Find out if outbound works for you.
Book a call. We’ll tell you honestly whether you’re a fit, and what your market could produce if you are.
Book a call →